Paid campaign management
A campaign somebody holds on to every day. We build the structure on Meta — audiences, ad sets and conversion events — and then actually run it: daily review, switching off creative that has worn out, putting new variants in its place, and moving budget on what the numbers show.
A business with a product or service that already sells, somebody who will answer the enquiries, and a monthly media budget it can sustain for several months. A campaign is not a substitute for a product that does not sell, and it will not close a response gap: an enquiry that waits a day is burned regardless of how good the ad was.
What the product is, what its real margin is, what counts as a sale, and what has already been tried. Then the technical connection: ad account, pixel and conversion events — verifying that the events are genuinely arriving before the first spend, not after it.
- Build — start with a test budget and several audiences in parallel, then narrow to what returns. The structure is built so Meta has enough volume to learn, and so creative can be swapped without resetting that learning.
- Creative — a campaign lives on variant count, because creative is what wears out fastest. We produce in series rather than one item at a time, so there is something to put in place of an ad that has burned out. Content and video.
- Response — the campaign is connected to whoever answers: a digital representative, a person, or both depending on the hour. Digital representatives.
A periodic report with the numbers as they are: what was spent, how many enquiries arrived, cost per enquiry, and what actually closed out of what you reported back to us. A month where the numbers went down is reported the same way as a month where they went up — same call, same report.
- Admin access to the business page and the ad account. We work inside your assets and they stay yours.
- A monthly media budget paid directly to Meta, separate from the management fee. We take no commission on it.
- Somebody who answers enquiries — a person or a system — and a response time you can actually meet.
- Telling us what closed. Without it there is no way to know which audience is worth anything.
Start with what is running today
On the scoping call we look at the account together, if something is running, and say what we would change — including when the conclusion is not to start now.