Content, stills and video
In a paid campaign the creative moves the result more than any other variable, and it is also what wears out fastest. So we produce in series rather than one item at a time: a primary cut, and then its derivatives — different openings, different aspect ratios, with subtitles and without.
Every item has exactly one job: stop the scroll in the first three seconds, explain what the product is, or bring back somebody who has already seen it.
An item that tries to do all three does none of them.
Playback starts from a poster frame and downloads nothing until it is asked to; sound is muted by default and comes on with the button. The full gallery of ten films is on the Hebrew portfolio page — the card labels there are in Hebrew, which is why it is not linked from the English menu.
- Shooting — at your premises or in a studio, depending on what the angle needs and what already exists. Product on a clean background, and product in use. Where usable material exists, adapting it to the additional formats is sometimes the right call rather than shooting from scratch.
- Editing — a primary cut, then the variants. Subtitles by default, because most viewing happens without sound.
- Ad delivery — files delivered ready to upload. If we are also running the campaign they go straight in, and replacing a worn-out ad does not wait on an outside supplier.
- Ongoing content — a monthly content board approved in advance, as one approval rather than post by post; writing, design, publishing on your pages at the agreed times, and replying to the comments and messages they produce. A post that performed is flagged as a candidate to become an ad.
- Products to shoot, or a place and a time if we are shooting at your premises.
- Logo and brand files if they exist. If they do not, we will tell you what is missing.
- One person who approves. A multi-opinion approval round is what delays productions.
- A decision in advance on who appears on camera and what they are allowed to say.
- Material from the floor for the ongoing content: a new product, a finished job, a photograph from the business. That is the difference between real content and generic content.
Send us what you have today
Photographs, old video, the site. We will say what can be reused and what has to be produced.