One partnership, three businesses that each stand on their own
FOLO GROUP is a registered partnership based in Kfar Saba, Israel. It runs three businesses: FOLO ADS in marketing services, HAIR & CO in hair-extension brands, and CIN.IL in product development and sourcing from China. No client passes through all three.
The first business was import. Hair-extension brands had to be sold to salons in Israel, and that forced us to learn everything that sits around a product rather than inside it: landed cost after duty and freight, holding stock in the shades that actually move, a field agent who turns up at the salon, and a customer who comes back a month later with a question.
The ability to market the product was built as an internal need first and became a service sold to others only afterwards. That order is why the marketing business asks about margins before it asks about budget.
- Shared — experience, people and systems. One platform holds the campaigns, the enquiries and the reporting for all three, and a new capability is tested on our own brands before it is offered to anybody else.
- Not shared — clients, prices and terms of engagement. A FOLO ADS client is not a CIN.IL client. A product imported with CIN.IL can be branded and advertised by FOLO ADS, but that is an option, not a funnel.
Ofir
Founding partner. Technology and import: factories, procurement, negotiation and quality control, plus the system that runs the agency side of the group. The contact for conversations about sourcing, landed cost and operations.
MissingFull name cleared for publication, an approved role description, and a portrait photograph. The English role description above is our own wording and has not been approved.Omer Belhassen
Founding partner. Brand: brand language, creative and content — what a product looks and sounds like in the market it is entering.
MissingAn approved role description and a portrait photograph. The English wording above is ours.In two of the three businesses we are also the client, so that work can be opened up in full — including what was never finished and what was never measured. External clients’ work is shown only with their permission, which is why some items are labelled by sector rather than by company name.
The legal entity behind all three is one registered partnership, number 558504411. The company facts page carries the details an overseas partner usually needs before a first call.