FOLO GROUP runs three businesses: marketing, hair brands, and sourcing from China.
FOLO ADS runs campaigns, websites, content and the systems that answer the enquiries they produce. HAIR & CO imports and distributes hair-extension brands to salons. CIN.IL takes a product from a Chinese factory to an Israeli shelf. Each business stands on its own.
FOLO ADS
The group’s marketing arm: Meta campaigns, the creative that runs in them, the site they lead to, and the WhatsApp reply to the enquiry — in one place.
Go to FOLO ADS
HAIR & CO
Three directly imported hair-extension brands — TOPEGO PREMIUM+, Tapeit and Smartape — supplied to salons with shade ranges, samples and field agents.
Go to HAIR & CO
CIN.IL
Product development and import from China, from defining the product and the factory through to arrival in Israel: sampling, quality control, freight and customs.
Go to CIN.ILThe group was built in the reverse order to most agencies: first there was a real need to sell a product we import ourselves, and only then did the ability to market it become a service sold to others.
When we build a campaign for a product, we know its other side: what happens when stock runs out mid-campaign, what the real margin looks like after duty and freight, and how many enquiries one person can actually close in a day. Campaign decisions look different once you have carried that risk yourself.
The reverse holds too. The group’s own brands are where every new capability is tested before it is sold to a client. The character that answers on WhatsApp, the campaign structure and the monthly report all ran on our own businesses first.
Four parts that are usually bought separately: the campaign, the creative that runs in it, the asset it leads to, and the response to the enquiry it generates.
Four of ten videos we produced. Hover plays on desktop, tap plays on mobile, sound is off by default. A card labelled by sector rather than by business name is a client who has not approved being named.
Left: a screen from the presence-scanning system. Right: a store we built — shown with the client’s permission
Three brands sold side by side, from one inventory and through one agent. A salon does not have to pick just one.
- 01
TOPEGO PREMIUM+
Hand-woven using the WEAVINGthick method.
- 02
Tapeit
The brand behind most of the day-to-day work in Israeli salons, and a registered trade mark active in Israel since 2016.
- 03
Smartape
A flat, low-weight attachment for fine and delicate hair. A new line is on its way to Israel, with new shades joining the range.
More than 12 years of direct import · around 25 shades per brand · field agents across Israel
Distributor and wholesale enquiries from outside Israel are read by the same team.
From a factory in China to a shelf in Israel — and we stop exactly where the freight forwarder, the customs broker and the testing lab take over.
- 01
Factory sourcing and negotiation
Telling a manufacturer apart from a trading company, running background checks, and handling the negotiation. The output: a specification in English and a background-check file.
- 02
Product development and sampling
From a brief to a signed, approved sample that is kept as the reference point, packaging included.
- 03
Production and quality control
A written standard agreed before production, checked by our own team in China before the container is sealed.
- 04
Import into Israel
Full landed-cost calculation, route selection, document checks before issue, release and warehousing.
- 05
Branding and launch
Where the Chinese chapter ends and the Israeli one begins: name, packaging, photography and the product page.
Real work only: videos we produced, sites we built, and two case studies from the group’s own businesses — where we are also the client, which is why the work can be opened up in full.
Ofir
Holds the technology and import side: factories, procurement and quality control, and the systems that handle enquiries once the campaign has done its job.
Omer Belhasan
Holds content, creative and brand — everything that faces outward, from the first frame of a video to the language of a product page.
Both full names for publication, the exact titles and the portraits have not yet been approved. There are no AI-generated people on this site.