FOLO GROUP
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FOLO GROUP · 01

We connect the campaign, the creative, the site and the reply — so you can see what happened after the click

Four things that are usually bought from four suppliers: the campaign, the creative running in it, the asset it leads to, and the response to the enquiry it produces. In one place you can tell which ad produced the conversation that closed, not just what it cost.

01One enquiry, end to end
  • 01

    The ad runs on Meta

    On Facebook or Instagram, with creative produced in house.

  • 02

    The click lands where it was decided

    On a landing page, or straight into a WhatsApp conversation.

  • 03

    The digital representative answers immediately

    From the business’s own facts, prices and rules, and asks the two questions that separate a serious enquiry from a browse.

  • 04

    The conversation is stored as a lead

    With its history. If a person is needed, it is handed over with the context rather than from scratch.

  • 05

    The report connects it back

    At the end of the month you can see which ad each conversation came from.

02The services
  • Paid campaign management — build, optimisation and reporting on Meta, and the link between the campaign and whoever answers.
  • Digital representatives — answering enquiries on WhatsApp from the business’s own facts, with handover to a person.
  • Websites and stores — brochure sites, landing pages and stores, built here and maintained here.
  • Content and video — producing the material the campaign runs on, plus ongoing content for the business’s own pages.
  • AI visibility — getting the information the internet holds about a business straight, and checking how it actually appears.
03Where we work, and where we do not

The campaigns we run are Hebrew-language campaigns for the Israeli market, and the digital representatives answer in the languages the client’s own customers write in.

That is worth saying plainly on an English page: if you are buying media for a market outside Israel, this is not the right supplier, and a scoping call would waste your afternoon. What does travel is the build work — a bilingual site, a store, creative production — and the sourcing and brand work in CIN.IL.

04Why the measurement does not stop at the lead

A lead is not a sale. A campaign that produces a lot of cheap enquiries, none of which closes, is an expensive campaign.

So the measurement does not stop at the form. We ask what actually closed, feed that back into the ad platform, and let the budget and audience decisions change from there. A report that leaves out what did not work is not a report.

We do not publish client performance figures. They belong to the client whose campaign produced them, and they stay in that client’s report. A real one can be shown on a call.

A scoping call

About half an hour. It ends with what we would do and what it needs from you — including the cases where the answer is not to start now.