Websites and stores
We build brochure sites, landing pages and online stores, and write the templates from scratch instead of buying one. A site assembled from plugin on top of plugin breaks exactly when you try to change something in it — and on a site connected to a campaign, that is every month.
- Brochure site — for a business that has to look real after somebody clicks an ad.
- Landing page — one campaign, one action.
- Online store — catalogue, variants, stock and payment.
- Bilingual site — Hebrew RTL and English LTR, both sides complete rather than a partial translation. This site is one; so is HAIR & CO.
First we decide which pages exist and what each one says; only then is anything designed.
That order is what prevents pages that look good and have nothing to read, and it is also what prevents a headline that breaks onto three lines on a phone.
Every page is checked at phone width in its own right, not just as a shrunk desktop. One primary action per page. Short forms, with error messages that say what to fix.
Accessibility to Israeli standard 5568 at level AA: full keyboard navigation, contrast, a real heading hierarchy and image descriptions. For a site serving other markets the equivalent reference is WCAG 2.1 AA, which IS 5568 is based on.
- Build — pages are shown on a live URL as they progress, on mobile and on desktop, not as a flat image nobody can click.
- Measurement — conversion events that travel back to the ad platform, so the campaign learns from what happened on the site. Set up and verified before launch, not after.
- Maintenance — version updates, backups, content changes and fixes. A site is a running asset, not a project that ends.
- Access to the domain. This is usually what holds up a launch on the last day.
- Real content: what you sell, what makes you different, and the answers to the questions that keep coming back.
- A decision on prices — what is shown on the site and what is settled on a call.
- One person who approves, and a schedule you can keep.
Send us the site you have
We will say what is worth keeping, what is broken, and whether it is worth rebuilding at all or only repairing.